CE#628: AT&T to Spend Tens of Millions to Promote Safe Texting (ReadWriteWeb)

Texting while driving contributes to nearly 100,000 crashes causing injury or death per year. Loathe to be held responsible for such a grim statistic, AT&T has announced a campaign to stop texting while driving as well as an app to help curb the practice.

AT&T announced a new public awareness effort  today as part of its ongoing “It Can Wait” initiative to bring attention to the dangers of texting while driving. The campaign calls for people to make a lifelong commitment to safe texting. It will culminate with a “No Text On Board” pledge day on September 19.

Texting while driving is especially prevalent among teenagers. An AT&T survey showed that 97% of teens say texting and driving is “common” among their friends. About 89% of teens expect to reply to a text or an email on their phones within five minutes or less, whether or not they are driving. It is not just young people, though, as 77% of teens in the survey reported seeing their parents texting while driving.

Full article

CE#312: How LinkedIn Is Taking Care of Business [INFOGRAPHIC]

LinkedIn recently passed 100 million users, meaning its population is bigger than most countries. But what kind of country would LinkedInLand be? An old, rich, well-educated one.

According to the infographic below, created by Online MBA, 68% of LinkedIn users are 35 or older, 74% have a college degree or better and 39% make more than $100,000 a year. As those stats illustrate, although LinkedIn may not have the buzz of Facebook or Twitter right now, it has an enviable demographic base. The company also is profitable, fast-growing and expanding into new lines of business like news aggregation. As LinkedIn prepares to go public this year, here’s an overview of the phenomenon that Reid Hoffman created 8 years ago.

Follow this link for full article  and Infographic

CE#307: 7 Billion: Are You Typical? — National Geographic Magazine

CE#233: Perking Up: The Coffee Economy Awakes (Mintlife)