Archive for March, 2012
Movers and Shakers. With a strong personal drive, these are leaders. Targets and rewards motivate them strongly, but a major incentive for this group is the idea of creating a legacy and wielding influence over others. These are the ones who like being in the front, driving projects forward (and maybe promoting themselves in the process), but at the end of the day, they provide the push to get things done. On the flip side, they can be a bit arrogant, and impatient with teamwork. Movers and Shakers tend to cluster in risk and corporate strategy, in the private equity and media industries, at mid-size companies; though they comprise 22% of total executives, at companies with revenues of $25 million to $1 billion, Movers and Shakers can encompass up to one-third of the executive suite.
Whenever I share stories about “green” business strategy, someone inevitably asks me whether pursuing sustainability is against a company’s best interests. The question is understandable, but unfortunately it’s based on deep misconceptions about how businesses need to operate in a world of constant change.
Here’s a concrete example: I often talk about how Xerox (along with all its printer-making peers) is helping customers print less. As part of the fast-growing “managed print services” sector, the company shows organizations how to reduce the number of printers they use. The shift helps customers reduce their environmental impacts and costs by cutting back on paper, energy, and waste.
The idea behind TheAppBuilder, JamPot’s VP of Sales Matthew David explained to Fast Company, is simple. By using its web interface, pretty much anyone, no matter their coding expertise, can create a smartphone app and have it running on their device within minutes. They’re not web apps, not a clever HTML5 app-like experience–they’re genuine native apps, optimized for each platform’s particular foibles. And within a couple of weeks, makers expect TheAppBuilder to support Windows Phone 7 with all the, as David phrased it, “fantastic” attributes of Metro.