Archive for category Social Media

CE#491: Facebook More Addictive Than Cigarettes, Study Says (Forbes)

Forget the Marlboro Reds and whiskey, what you’re developing the biggest dependency on might not be chemical at all: it’s social media. According to a study from ChicagoUniversity, texting and checking Facebook and Twitter come in just below sex and sleep on impossible to resist urges.

Subjects aged 18-85 were given blackberries and sent out into the wild, and then the researchers messaged them to see if they were feeling urges to check social media: they found that almost all the time, they were experiencing a powerful desire. Of course, the constant Blackberry interaction with reserachers seems to have become a sort of social media of its own.

“Modern life is a welter of assorted desires marked by frequent conflict and resistance, the latter with uneven success,” lead researcher Wilhelm Hofmann, told The Guardian. But according to the paper, checking these devices is as much about the desire to work as it is to relax.

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CE#490: P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook

Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins.

P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G’s ad budget forever, regardless of what happens to its sales.

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CE#351: How to manage risks of Social Media (SmartBlog on Finance)

By Sean McMahon on June 8, 2011 

Embarrassing photos were posted on your organization’s Facebook page. Your agency’s Twitter page featured a rant humiliating the head of your department. How did this happen? What could have been done to avoid it? If you are in charge of your organization’s risk management, social media present ever-evolving challenges. Legal expert Charles Leitch addressed such challenges during his “Realistic Supervision of Technology and Social Media” presentation at the Public Risk Management Association’s annual meeting.

Leitch said organizations must accept that employees use social media, so they must focus on promoting best practices that protect employees and the organization from embarrassment. Leitch outlined common social media issues that risk managers should consider addressing.

  • Smartphone ownership. Providing a subsidy for employees who use a personal phone for work has become commonplace, but Leitch said the growth of social media makes that risky. Why? Say, a problem arises out of something posted on your organization’s Twitter account. Does your organization have the right to search or seize an employee’s phone to see whether he or she created the post? Leitch suggested owning and distributing work phones to eliminate the gray area of whether your organization has access to a device.
  • Protecting relationships. Many workers opt to connect with clients, vendors and constituents via social media. Is that a good idea? In the public sector, such a move is rife with risk because even the strongest professional relationship can be damaged by social media missteps. Sometimes, a misstep isn’t even the fault of an employee but rather a contact with whom he or she is “friends.” Even within an organization, the practice of connecting via social media presents problems. Did that employee truly want to accept a friend request from his boss? Or did he accept it because declining would make things awkward around the office? Either way, the result is that the boss now has access to the employee’s social media life — for better or worse.
  • Proper training. Developing — and updating — social media guidelines can be a tall task for some organizations, but it is not enough. Employers have to regularly train employees on adherence to those guidelines. With the rapid evolution of social media, “regularly” might mean quarterly instead of annually. Otherwise, any employee in trouble because of social media can put up a defense by claiming ignorance.

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CE#344: The Museum of Me: Create and Explore a Visual Archive of your Social Life (Intel)

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CE#254: YouTube SOCIALVISION

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CE#229: The Growth of Social Media [VIDEO] (Mashable)

Did you know that if Facebook was a country, it would now be the third largest country in the world? It passed the U.S. earlier this year and is now eclipsed only by China and India in terms of raw population. That mind-boggling statistic — along with a few dozen more — are showcased in the video below, demonstrating social media’s explosive growth in recent years.

The video, produced by Socialnomics author Erik Qualman, is a follow-up piece to his original social media stats video from last summer. While some of the stats are similar to last year’s version, others are updated with new figures and some appear for the first time. Information about the sources for all the statistics are available on Qualman’s blog. A few of the highlights include:

  • More than half of the world’s population is under 30.
  • Facebook tops Google () for weekly U.S. Internet () traffic.

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