CE#571: Kayama – Adiemus –

CE#570: Sólo Quiero Caminar – Paco de Lucia y Pepe de Lucia –

CE#569: Intelligence Is Overrated: What You Really Need To Succeed (Forbes)

Keld Jensen

Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and professional achievement.

IQ tests are used as an indicator of logical reasoning ability and technical intelligence. A high IQ is often a prerequisite for rising to the top ranks of business today. It is necessary, but it is not adequate to predict executive competence and corporate success. By itself, a high IQ does not guarantee that you will stand out and rise above everyone else.

Research carried out by the Carnegie Institute of Technology shows that 85 percent of your financial success is due to skills in “human engineering,” your personality and ability to communicate, negotiate, and lead. Shockingly, only 15 percent is due to technical knowledge. Additionally, Nobel Prize winning Israeli-American psychologist, Daniel Kahneman, found that people would rather do business with a person they like and trust rather than someone they don’t, even if the likeable person is offering a lower quality product or service at a higher price.

Full article

CE#568: MIT PROFESSOR: 10 Predictions About The World My Grandchildren Will Inherit (Business Insider)

What will the world look like in 100 years?

Daron Acemoglu, an economist at MIT, pondered this question as he awaited the birth of his son. His new paper considers political, social and economic trends from the past hundred years and then makes projections for the future.

Acemoglu offers a dark vision of rising inequality and pollution, but he also sees positives like improving healthcare.

Read more: http://www.businessinsider.com/daron-acemoglus-predictions-2012-4#ixzz1tNYYt4V5

CE#567: Antonia – Pat Metheny Group –

CE#566: The Man Who Makes the Future: Wired Icon Marc Andreessen (Wired Magazine)

He’s not a household name like Gates, Jobs, or Zuckerberg. His face isn’t known to millions. But during his remarkable 20-year career, no one has done more than Marc Andreessen to change the way we communicate. At 22, he invented Mosaic, the first graphical web browser—an innovation that is perhaps more responsible than any other for popularizing the Internet and bringing it into hundreds of millions of homes. He cofounded Netscape and took it public in a massive (for that time) stock offering that helped catalyze the dotcom boom. He started Loudcloud, a visionary service to bring cloud computing to business clients. And more recently, as a venture capitalist, he has backed an astonishing array of web 2.0 companies, from Twitter to Skype to Groupon to Instagram to Airbnb.

As Wired prepares for its 20th anniversary issue in January 2013, we are launching a series called Wired Icons: in-depth interviews with our biggest heroes, the tenacious pioneers who built digital culture and evangelized it to the world over the past two decades. There’s not a more fitting choice for our first icon than Andreessen—a man whose career, which almost exactly spans the history of our magazine, is a lesson in how to spot the future. In an interview at Andreessen’s office in Palo Alto, California, Wired editor in chief Chris Anderson talked with him about technological transformation, and about the five big ideas that Andreessen had before everyone else.

Full article here

CE#565: To the Unknown Man – Vangelis –

CE#564: 25 Ways to Make LinkedIn Work for You (BloombergBusinessweek)

LinkedIn is a networker’s dream: an easy way to learn about, and reach out to, millions of businesspeople and thousands of employers. Yet many LinkedIn users don’t take advantage of the site’s features even though the vast majority are free.

Here are my top 25 recommendations for getting past “Well, I’ve got a login” and making the site really work for you, whether you’re job hunting, hiring, growing your entrepreneurial business, or just seeing and being seen in the online branding arena.

You’ll start by creating your LinkedIn profile and adding connections. Then you’ll use LinkedIn’s fancier features to do such things as reach out to friends of friends, join a Group or a LinkedIn Answers conversation, or enhance your profile with apps.

Our first 13 LinkedIn tips focus on your profile:

Name: Use your “business” name. My given name is Elizabeth but no one calls me that, so I use Liz in my profile and on my business card. Don’t add extraneous information in the Name field (like “5,000+ connections”) unless you want to brand the size of your Rolodex rather than yourself.

Headline: Your LinkedIn headline, just below your name, is a huge branding opportunity. When another user searches the LinkedIn user database, your name and headline are the only things they’ll see before deciding whether to click on your full profile. Make your headline count. “Marketing Manager” isn’t much of a branding statement, but “Marketer Specializing in Social/Content Marketing for Hospitals” separates you from the pack.

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CE#563: How to Design a Logo (BloombergBusinessweek)

When you want a new logo is when your current trademark is too complex, no longer relevant to your brand, or you want to unite various sub-brands. A new mark should be an uncomplicated form that can work anywhere, from a billboard to an app tile. It must be appropriate and relevant to the company and its field. And it must be memorable.

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CE#562: Why YOUR Company Must Become a Tech Company (Forbes)

We’ve moved from an agrarian through the industrial to the new information economy

Three hundred years ago the world’s wealthiest people owned land.  For centuries wars were fought to control land.  Kings owned land, and by controlling it captured the value of everything produced on that land.  As governments developed, reducing the role of kings, land barons became the wealthiest people in the world.  In an agrarian economy, where most human resources (and pretty much all others for that matter) were deployed in food and shelter production owning land was the most valuable thing on the planet.

But then some 120 years ago along came the industrial revolution.  Suddenly, productivity rose dramatically by applying new machines to jobs formerly performed by humans.  With this shift, value changed.  The great industrialists were able to capture the value of greater productivity – making people like Cyrus McCormick, Henry Ford and Andrew Carnegie the wealthiest of the wealthy.  Worth more than kings, government leaders, most states and many foreign countries.

The age of manufacturing was based upon the productivity of machines and the application of industrial processes to what formerly was hand labor.  Creating tools – from engines to automobiles to airplanes – created great wealth.  Knowing how to make these machines, and making them, created enormous value.  And companies like General Motors, General Dynamics and General Electric were worth much more than the land upon which food was produced.

Full article here