Archive for category WEB 2.0
CE#309: Here, Tweeting Is a Class Requirement (WSJ/Technology)
Posted by accelum in Education, Social Networks, Technology, WEB 2.0, Web tools on March 9, 2011
Big consumer-products companies are going back to school.
Businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected. Sprint, for example, supplies a class at Boston’s Emerson College with smartphones and unlimited service in exchange for students working gratis on the company’s local Internet push.
Universities, in some cases, receive funding or proprietary consumer data from companies for their research. Students get experience they can display on their résumés, and add lively classes to the usual mix of lectures and written exams.
“We are helping students to go out and get hired,” says Randy Hlavac, an instructor at Northwestern University’s Medill School. “They’ve done the work.”
The partnerships are emerging as businesses are scurrying to bolster their ability to engage with their customers on the Web by using Facebook, Twitter and the like.
Of course, some parents may be surprised to learn their tuition dollars are helping to underwrite corporate marketing in addition to their children’s education.
Sprint provided students in an online marketing class at Emerson College with 10 smartphones with unlimited wireless access. In exchange, students blogged, tweeted, produced YouTube videos and posted Facebook updates about the launch of Sprint’s 4G network in Boston. “We’re teaming up with the class again this semester it worked so well,” says Sprint spokesman Mark Elliott.
On a recent Tuesday evening, the students of Emerson Social Media—or #ESM, as the students refer to it on Twitter and elsewhere online—settled on the concept of a Twitter-based scavenger hunt to help spread the word among Boston’s college population about Sprint.
“The winner could maybe get a free phone,” a student said.
“Or maybe, like, free service for life,” said another.
“We should probably check with Sprint before we offer that,” said student Caroline Richov, who explained how the students would execute the campaign by posting instructions to Twitter and Facebook. She suggested telling people to take a Sprint phone, go dance in front of Boston’s Quincy Hall, and upload a video of themselves “and we’ll tell them why it’s better to use Sprint.”
Ms. Richov says her experience using Sprint’s Evo smartphone and working for the company has changed her opinion of the brand, which she associated with “the old, clunky, Nextel phone.”
“I am certainly more likely to go with a Sprint phone than I ever was before,” she says.
Read more: http://online.wsj.com/article/SB10001424052748704476604576158643370380186.html#ixzz1G4n2kKfF
CE#298: Why Some Twitter Posts Catch On, and Some Don’t (NYT/Business)
Posted by accelum in Social Networks, WEB 2.0, Web tools on February 8, 2011
AMID the talk last week of a Facebook revolution across the Middle East, Americans and other English speakers took to Twitter — to post about their love lives.
Hashtags — the community-driven shorthand used to identify conversation themes — like “icantdateyou” and “worstpickuplines” were vastly more popular a few days ago than ones like “Egyptians” or “jan25,” a reference to Day 1 of the Egyptian protests. In just one hour last Tuesday, “icantdateyou” racked up nearly 274,000 mentions on Twitter, with posts like “icantdateyou if all you wanna do is fuss” and “icantdateyou if you look like your brother.”
Alas, poor “Mubarak” rated fewer than 11,000 during the same hour. (Many Egyptians could not post on Twitter because their government had temporarily cut off most Internet and cellphone service.)
Sure, many of us are more inclined to toss off frivolous posts than politically charged ones. But a new study of hashtags offers some insight into how and why some topics become popular quickly online while others don’t.
People generally pass on the latest conversational idioms — like “cantlivewithout” or “dontyouhate” — the first few times they see them on Twitter, or they never adopt them at all, according to the study by computer scientists. The researchers analyzed the 500 most popular hashtags among more than three billion messages posted on Twitter from August 2009 to January 2010.
CE#239: Cambio Estructural y Redes Sociales 2.0
Alfonso Cornejo Álvarez
La revista TIME te nombró a ti el hombre del año en 2006 (You). Compañías están dejando de invertir grandes fortunas en mensajes publicitarios y ahora están haciendo uso de creativos videos de aficionados, realizados con cámaras caseras y una Laptop con acceso a Internet.
Siguiendo con la tendencia que inició hace algunos años, seguimos viendo aparecer nuevas empresas que descubren oportunidades de servicios no atendidos, con soluciones simples, pero apoyadas por la poderosa y cada día más fortalecida plataforma de internet.
Jóvenes recién egresados que encuentran las puertas cerradas en empresas gobernadas por los paradigmas del siglo pasado y que sin otra opción comienzan a convertirse en los emprendedores de la empresa del Siglo XXI.
Después de todo no debe extrañarnos la transformación global que estamos observando; vivimos hora el despegue en su parte exponencial de la “quinta ola”, obedeciendo al modelo de los “Ciclos de Kondratiev”, que nos menciona que a partir de la revolución Industrial, hemos pasado por cuatro diferentes olas de desarrollo económico. Estamos dejando atrás la ola de la fabricación en masa, la organización burocrática y el petróleo.
La ola actual es la de la tecnología: redes sociales, internet, empresas basadas en tecnología, hardware y software. Estamos ahora en el siglo del conocimiento, que día a día se está acumulando y organizando, y puede ser accesado gratis gracias a la internet. Esta segunda ola de empresas de internet ha generado una verdadera revolución de las comunicaciones sin precedentes. Por primera vez en la historia de la humanidad, desaparecen casi literalmente obstáculos como la distancia y el tiempo, al poder virtualizar las comunicaciones, el trabajo y la coordinación de grupos.
Esta nueva época permite la colaboración y sincronización tanto de equipos de trabajo, como de grupos de intereses comunes. De ahora en adelante estar conectados en red todo el tiempo será la norma. Estas prestaciones que nos ofrece la nueva era permite también conocer información a tiempo real de lo que pasa en el entorno; qué hace la gente, qué lee, qué compra. La información está a la mano y ya no requiere costosos estudios de mercado para interpretarla, ahora podemos comprender el mundo en tiempo real, gracias a sitios que organizan la información para usuarios y visitantes.
Cada quien puede aportar, cada quien puede tener sus cinco minutos de fama, y con suerte hasta generar una idea ganadora de un millón de dólares. Aquí radica la verdadera ventaja de la ola que actualmente vivimos, como lo mencionaba la revista TIME: ahora tú tienes la capacidad de convertir tu talento en valor. Tu área de trabajo será relativamente sencilla pero poderosa. Una computadora con acceso a internet, con gran cantidad de software de código abierto para darle forma a ideas, generar proyectos, ofrecer servicios a distancia o poner una tienda virtual.
Sin duda estamos siendo parte del despertar de la nueva organización con forma de red: ágil, esbelta y con capacidad de auto organizarse según el tipo de tareas requeridas, sin embargo, como toda era de transformación, aún con toda esta gran cantidad de nuevos servicios tecnológicos, estamos viendo sólo el principio. Tardaremos tiempo en distinguir con claridad los patrones que darán forma definitiva a este Siglo XXI, pero por lo pronto, dejemos atrás lo que ya no funciona y abramos la puerta a la creatividad, innovación y el descubrimiento de nuestro lugar en el futuro.
CE#229: The Growth of Social Media [VIDEO] (Mashable)
Posted by accelum in Social Media, WEB 2.0 on May 9, 2010
Did you know that if Facebook was a country, it would now be the third largest country in the world? It passed the U.S. earlier this year and is now eclipsed only by China and India in terms of raw population. That mind-boggling statistic — along with a few dozen more — are showcased in the video below, demonstrating social media’s explosive growth in recent years.
The video, produced by Socialnomics author Erik Qualman, is a follow-up piece to his original social media stats video from last summer. While some of the stats are similar to last year’s version, others are updated with new figures and some appear for the first time. Information about the sources for all the statistics are available on Qualman’s blog. A few of the highlights include:
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Conocimiento Estratégico 