Archive for category Market Research
In 2011, expect companies to monitor consumers’ public moods and act upon them with random acts of kindness…marketing may never be the same 😉 Read more »
Are you ready for hundreds of millions of more daring, more experienced consumers? Oh, and that’s just one side effect of rapid global urbanization… Read more »
Flash sales, group buying, GPS-driven deals: this year, pricing will never be the same… Read more »
Expect an increasing number of ‘Western’ brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets… Read more »
This year, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or ‘real world’, that helps them display to peers their online contributions, creations or popularity…Read more »
As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in the next 12 months (and beyond) to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments… Read more »
Expect even more consumers to become curators: broadcasting, compiling, commenting, sharing and recommending content, products, purchases, and experiences to both their friends and wider audiences… Read more »
Brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale… Read more »
With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, this new year will see full-on PLANNED SPONTANEITY… Read more »
When it comes to ‘green consumption’, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way… Read more »
This could be the year when sharing and renting really tips into mainstream consumer consciousness as big brands and governments put their weight behind this cultural shift… Read more »
Movie theater technology is getting a novel tweak–it’ll start watching audiences to see how they react to movies and ads. The silver screen is set to watch you back, and it’s all in the cause of market research.
Some theaters have already been watching you for years, but only to make sure you’re not recording the show. Cameras embedded in the screen can detect the tell-tale infra-red signature of a digital camera. But that was just the first step. Aralia Systems, a U.K. high-tech security firm, just earned nearly $350,000 in a grant from the University of the West of England to turn those cameras into a system for gauging audience reaction to films and advertising.