CE#628: AT&T to Spend Tens of Millions to Promote Safe Texting (ReadWriteWeb)

Texting while driving contributes to nearly 100,000 crashes causing injury or death per year. Loathe to be held responsible for such a grim statistic, AT&T has announced a campaign to stop texting while driving as well as an app to help curb the practice.

AT&T announced a new public awareness effort  today as part of its ongoing “It Can Wait” initiative to bring attention to the dangers of texting while driving. The campaign calls for people to make a lifelong commitment to safe texting. It will culminate with a “No Text On Board” pledge day on September 19.

Texting while driving is especially prevalent among teenagers. An AT&T survey showed that 97% of teens say texting and driving is “common” among their friends. About 89% of teens expect to reply to a text or an email on their phones within five minutes or less, whether or not they are driving. It is not just young people, though, as 77% of teens in the survey reported seeing their parents texting while driving.

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