LinkedIn recently passed 100 million users, meaning its population is bigger than most countries. But what kind of country would LinkedInLand be? An old, rich, well-educated one.
According to the infographic below, created by Online MBA, 68% of LinkedIn users are 35 or older, 74% have a college degree or better and 39% make more than $100,000 a year. As those stats illustrate, although LinkedIn may not have the buzz of Facebook or Twitter right now, it has an enviable demographic base. The company also is profitable, fast-growing and expanding into new lines of business like news aggregation. As LinkedIn prepares to go public this year, here’s an overview of the phenomenon that Reid Hoffman created 8 years ago.