Archive for category Social Networks

CE#549: How Facebook ‘Contagion’ Spreads (Wired Science)

To join Facebook or not to join Facebook? You might think the decision depends on how many of your friends are already on the social-networking site. But a new study reveals that it’s not the raw number of friends that matters but rather the types of friends who are signed up. The results are the first to show that groups of friends — rather than friend number — are important to how social trends spread.

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CE#509: Internet On, Inhibitions Off: Why We Tell All (WSJ)

It is now well known that people are generally accurate and (sometimes embarrassingly) honest about their personalities when profiling themselves on social-networking sites. Patients are willing to be more open about psychiatric symptoms to an automated online doctor than a real one. Pollsters find that people give more honest answers to an online survey than to one conducted by phone.

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CE#365: 9 Reasons to Switch from Facebook to Google+ (PCWorld)

Can Google+ steal users from Facebook? Yep. There are good reasons to switch from Facebook to Google+, ranging from ease-of-use to respect for data privacy.

By Mark SullivanPCWorld    Jun 30, 2011 6:20 pm

When people ask “can Google+ beat Facebook?” they’re misstating the question. It’s not about one site versus another site. Google+ is bigger than that. The reason Google calls it the “Google+ Project” is that Google+ will become a central part of Google’s whole identity. It will reshape the company. So the real question is “can Google beat Facebook?” Put that way, the contest seems a lot more even.

Facebook, of course, has a huge head start, but there are good reasons for people to seriously consider dumping Facebook for Google+. [See our Hands-on Review]

1. Integration with Google Services

The biggest wedge Google has for driving people toward using Google+ is integration. That is, Google will build Google+ social networking features and tools into almost all of its existing online services from Search to Documents to Video (YouTube). Google+ is already integrated into the navigation bar at the top right of almost all Google products; this lets you monitor all Google+ events (updates, messages, etc.) as well as share content with friends without ever leaving the Google service you happen to be using. Millions and millions of people use Google’s free services (Gmail, Docs, Search, etc.), and with Google+ bound so tightly to them it may start to seem silly to jump out to some other site (Facebook) to do your social networking.

2. Better Friend Management

Google is right that the “Circles” concept is more in line with the way we make friends in real life. We have many different kinds of friends, and we interact with them and communicate with them in very different ways. Facebook’s Groups feature lets you form ad hoc groups of friends, but compared to the way its done in Google+ it seems cumbersome. After all, Facebook’s Groups feature is pretty new; it was “built on”, while friend “circles” are the bedrock of the Google+ platform.

3. Better Mobile App

If you’re an Android user, you may find that getting content from your phone to your social platform is easier, cleaner more functional with the Google+ mobile app. The app is already great, but Google will seek more and more ways to make your Android phone a seemless appendage of your Google+ social platform. Google hopes to use its huge Android user base as a wedge against Facebook, whose mobile app, while nice-looking, is a little clunky to use.

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CE#352:How To Block Facebook’s Face Recognition And Tighten Other Privacy Settings (FastCompany)

Facebook seems to be forever pushing the boundaries of what “online privacy” means. Today we see the latest iteration of this–Face Recognition.

By adjusting its interface, Facebook has now enabled “tag suggestions” to many more of its users around the world, which means your friends will get an alert if someone uploads a photo that Facebook thinks contains your image. They’ll be invited to tag it, and then your ID’s associated with that image. Sounds neat in some ways, and there are a few privacy nods thrown in–Facebook notes that only friends can tag you, you’ll get notified of the tag, you can remove tags and so on. But the system is actually turned on by default–which is Facebook’s privacy boundary creep in action. Here’s how to turn it off, with a reminder of how to enable other privacy measures.

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CE#351: How to manage risks of Social Media (SmartBlog on Finance)

By Sean McMahon on June 8, 2011 

Embarrassing photos were posted on your organization’s Facebook page. Your agency’s Twitter page featured a rant humiliating the head of your department. How did this happen? What could have been done to avoid it? If you are in charge of your organization’s risk management, social media present ever-evolving challenges. Legal expert Charles Leitch addressed such challenges during his “Realistic Supervision of Technology and Social Media” presentation at the Public Risk Management Association’s annual meeting.

Leitch said organizations must accept that employees use social media, so they must focus on promoting best practices that protect employees and the organization from embarrassment. Leitch outlined common social media issues that risk managers should consider addressing.

  • Smartphone ownership. Providing a subsidy for employees who use a personal phone for work has become commonplace, but Leitch said the growth of social media makes that risky. Why? Say, a problem arises out of something posted on your organization’s Twitter account. Does your organization have the right to search or seize an employee’s phone to see whether he or she created the post? Leitch suggested owning and distributing work phones to eliminate the gray area of whether your organization has access to a device.
  • Protecting relationships. Many workers opt to connect with clients, vendors and constituents via social media. Is that a good idea? In the public sector, such a move is rife with risk because even the strongest professional relationship can be damaged by social media missteps. Sometimes, a misstep isn’t even the fault of an employee but rather a contact with whom he or she is “friends.” Even within an organization, the practice of connecting via social media presents problems. Did that employee truly want to accept a friend request from his boss? Or did he accept it because declining would make things awkward around the office? Either way, the result is that the boss now has access to the employee’s social media life — for better or worse.
  • Proper training. Developing — and updating — social media guidelines can be a tall task for some organizations, but it is not enough. Employers have to regularly train employees on adherence to those guidelines. With the rapid evolution of social media, “regularly” might mean quarterly instead of annually. Otherwise, any employee in trouble because of social media can put up a defense by claiming ignorance.

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CE#344: The Museum of Me: Create and Explore a Visual Archive of your Social Life (Intel)

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CE#312: How LinkedIn Is Taking Care of Business [INFOGRAPHIC]

LinkedIn recently passed 100 million users, meaning its population is bigger than most countries. But what kind of country would LinkedInLand be? An old, rich, well-educated one.

According to the infographic below, created by Online MBA, 68% of LinkedIn users are 35 or older, 74% have a college degree or better and 39% make more than $100,000 a year. As those stats illustrate, although LinkedIn may not have the buzz of Facebook or Twitter right now, it has an enviable demographic base. The company also is profitable, fast-growing and expanding into new lines of business like news aggregation. As LinkedIn prepares to go public this year, here’s an overview of the phenomenon that Reid Hoffman created 8 years ago.

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