CE#658: The 10 Steps To Finding More Customers (Forbes)

Alan Hall , Contributor

Ed is like you and me; constantly looking for more business.  I am thrilled Mr. O’Brien walked away from my speech with a new growth strategy that will work for him. If anyone is interested in following and connecting with Bountiful Eatery, you can find the business on Facebook or on Twitter, at @bountifuleatery.

And now I am pleased to share with you my own list of the ten steps to building a strong future customer base.  They are as follows:

  1.  Start by knowing your current customers and everything about them. I suggest that you develop a precise profile of shoppers; age, education, gender, marital status, employment, hobbies, and the places they visit, on-line and off.  Once this is complete, it will be very clear to you who your true clients are.
  2. Know their needs and wants.  Take time to visit with them. Ask pertinent questions.  Listen and learn.
  3. Know what they think about your solution and what they think about the competition.  Look for problems and opportunities.
  4. Know what they watch, listen to and read.
  5. Recognize that your customers have friends who are like them.
  6. Ask your customers to invite their friends to engage with you.  Entice them to connect with these friends via the internet on your behalf.
  7. Invite these prospective buyers to try your offerings.
  8. Provide a special introductory offer to them and likewise reward your current clients who helped.
  9. Ensure a splendid buying and user experience.  Go out of your way to take care of these new shoppers.
  10. Ask your new customers to also make referrals.  Don’t be shy.  It’s how business grows.

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