CE#657: 12 Guidelines for Deciding When to Persist, When to Quit (HBR Blog Network)

Whether it’s a start-up like Airtime, a turnaround, an elected official, or your own pet project, there are 12 key questions that can help you decide whether it should be shut down or helped through the messy middle:

  1. Are the initial reasons for the effort still valid, with no consequential external changes?
  2. Do the needs for which this a solution remain unmet, or are competing solutions still unproven or inadequate?
  3. Would the situation get worse if this effort stopped?
  4. Is it more cost-effective to continue than to pay the costs of restarting?
  5. Is the vision attracting more adherents?
  6. Are leaders still enthusiastic, committed, and focused on the effort?
  7. Are resources available for continuing investment and adjustments?
  8. Is skepticism and resistance declining?
  9. Is the working team motivated to keep going?
  10. Have critical deadlines and key milestones been met?
  11. Are there signs of progress, in that some problems have been solved, new activities are underway, and trends are positive?
  12. Is there a concrete achievement — a successful demonstration, prototype, or proof of concept?

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