by Peter Sims
Never once in my life until my mid 30s did anyone ever (to the best of my recollection) call me “creative.” But now, I hear it all the time.
So what happened?
Well, after a traditional education, business school, and five years working in strategy consulting and venture capital, I went to a cocktail reception at Stanford’s d.school, the Hasso Plattner Institute of Design, where I met George Kembel, cofounder and executive director of the school. While I cannot remember one thing that we discussed, I do remember laughing for about 40 minutes straight as we riffed on odds and ends. (I’ve since learned that anyone who has a sense of humor is creative.)
Over the next five years, what Kembel and his colleagues at the d.school taught me changed the way I thought about everything, leaving me to wonder why the hell I had never learned the basic methods for thinking like a designer (especially in a world where the leading company, Apple, has a culture built around design methods).