Step #1 – Lack of vision
“Making money” is not a vision – it’s an outcome.
A vision is something bigger. It’s a clear picture of the principles and goals that drive your business. This is the lens through which all of your decisions must be made.
Without a vision you’ll quickly find yourself seeking money making opportunities, instead of clear and lasting goals.
This is exactly how fledgling businesses find themselves consistently competing on price and hiring sub-par employees – there’s no guiding vision.