CE#623: How to Destroy Your Business in 3 Simple Steps (Forbes)

Step #1 – Lack of vision



“Making money” is not a vision – it’s an outcome.

A vision is something bigger.  It’s a clear picture of the principles and goals that drive your business.  This is the lens through which all of your decisions must be made.

Without a vision you’ll quickly find yourself seeking money making opportunities, instead of clear and lasting goals.

This is exactly how fledgling businesses find themselves consistently competing on price and hiring sub-par employees – there’s no guiding vision.

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