A few years ago, DisneyWorld executives were wondering what most captured the attention of toddlers and infants at their theme park and hotels in Orlando, Florida. So they hired me and a cultural anthropologist to observe them as they passed by all the costumed cast members, animated creatures, twirling rides, sweet-smelling snacks, and colorful toys. But after a couple of hours of close observation, we realized that what most captured the young children’s attention wasn’t Disney-conjured magic. Instead it was their parents’ cell phones, especially when the parents were using them.
Those kids clearly understood what held their parents’ attention — and they wanted it too. Cell phones were enticing action centers of their world as they observed it. When parents were using their phones, they were not paying complete attention to their children.