CE#491: Facebook More Addictive Than Cigarettes, Study Says (Forbes)

Forget the Marlboro Reds and whiskey, what you’re developing the biggest dependency on might not be chemical at all: it’s social media. According to a study from ChicagoUniversity, texting and checking Facebook and Twitter come in just below sex and sleep on impossible to resist urges.

Subjects aged 18-85 were given blackberries and sent out into the wild, and then the researchers messaged them to see if they were feeling urges to check social media: they found that almost all the time, they were experiencing a powerful desire. Of course, the constant Blackberry interaction with reserachers seems to have become a sort of social media of its own.

“Modern life is a welter of assorted desires marked by frequent conflict and resistance, the latter with uneven success,” lead researcher Wilhelm Hofmann, told The Guardian. But according to the paper, checking these devices is as much about the desire to work as it is to relax.

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